Book Easy MX
The all-in-one booking and marketplace platform for service professionals in Latin America
Empowering independent service professionals across Latin America with the digital tools they need to grow their businesses and compete in an increasingly online world.

by Ralph Johnson

The Problem
Local beauty and service professionals across Latin America are struggling with fundamental business challenges that limit their growth and income potential:
Inefficient Appointment Management
Manual booking systems lead to scheduling conflicts and lost revenue
Limited Online Presence
Difficulty establishing professional digital identity against larger competitors
Reliance on Informal Channels
Using WhatsApp and Instagram DMs results in missed bookings, no-shows, and customer frustration
Our Solution
Personalized Booking Link
Professional web presence with custom URL (bookeasy.mx/username) that's easy to share across social platforms
Intuitive Management Dashboard
Streamlined calendar interface to manage availability, track bookings, and store customer information
Local Discovery Marketplace
Platform for new customers to discover and book services from local professionals
Product Demo (MVP)
Our Phase 1 Beta is launching with beauty professionals in Tijuana
Profile Setup
Create professional profile with services, prices, and business details in minutes
Booking Calendar
Manage availability and view upcoming appointments in one intuitive dashboard
Personalized Link
Share custom URL via WhatsApp, Instagram, and other channels to start receiving bookings
Market Opportunity
$15B+
Service Industry
Total addressable market for service industry across Latin America
20M+
Independent Providers
Service professionals working independently across the region
80%+
Mobile-First
Population already using WhatsApp & social media for business purposes
A massive opportunity to provide digital infrastructure to an underserved market that's already operating in a mobile-first environment.
Business Model
1
2
3
1
Free
Basic booking link for personal use
2
Pro Plan
Advanced features: reminders, payments, analytics, and CRM capabilities
3
Marketplace
Featured listings, commission on new client bookings, and promotional opportunities
Our multi-tiered approach allows us to onboard users with a free solution while building revenue through premium features and marketplace transactions.
Go-To-Market Strategy
Starting Local, Thinking Regional
Targeted Beta Launch
Initial focus on beauty professionals in Tijuana to refine product-market fit
Viral Distribution
Leveraging organic sharing of booking links via WhatsApp and Instagram networks
Strategic Partnerships
Collaborating with local beauty academies and salons to drive early adoption
WhatsApp Integration
Using HighLevel automation to streamline communication where professionals already operate
Launch Phases
1
Phase 1: Private Beta
Onboard 5-10 beauty professionals in Tijuana with personalized booking links and dashboards
Validate core experience and iterate based on professional feedback
2
Phase 2: Public Beta
Launch marketplace for client discovery across expanded beauty categories
Introduce monetization with pro plans and featured listings
3
Phase 3: Expansion
Add service categories beyond beauty and expand to new cities (Mexicali, Guadalajara, CDMX)
Develop partnerships and referral incentives
4
Phase 4: Growth
Release mobile apps with advanced features including CRM tools and loyalty programs
Scale marketing and diversify revenue streams
The Vision
The #1 Service Marketplace in Latin America
Starting with beauty professionals, expanding to all peer-to-peer service categories
Photographers
Connecting visual artists with clients for events, portraits, and commercial work
DJs & Musicians
Simplifying entertainment booking for events across the region
Mechanics
Making vehicle maintenance and repair services more accessible
Cleaners
Streamlining home service appointments with trusted local professionals
What We're Looking For
Strategic Support for Our Beta Launch
Beta Testers
Seeking 5-10 beauty professionals in Tijuana to provide critical feedback on our initial platform
Industry Partnerships
Collaborations with beauty academies to educate students on digital business tools
Early Ambassadors
Forward-thinking professionals to co-build the platform and champion its adoption
We're looking for partners who understand the vision of empowering Latin American service professionals with accessible digital tools.
Connect With Us
Website
bookeasy.mx (coming soon)
WhatsApp
Direct business inquiries to our dedicated support line
Instagram
@bookeasy.mx
Join us in transforming how services are booked and discovered across Latin America
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